You know, Eraldo Maglara, Executive Producer and host of “Healthy Lifestyle With Eraldo” is quite a guy. Media personality, author and celebrity and personal trainer, there’s no denying that Eraldo’s resume is pretty impressive!
Eraldo’s combination of high-energy delivery, authentic expertise and that all-important likeability factor means that millions of people regularly tune in to his show for inspiration and entertainment!
A bone-fide authority on his subject, Eraldo holds a Personal Fitness Degree from the National Personal Training Institute and has written and presented extensively on healthful living and fitness. In short, no-one is better placed to recognize a genuine opportunity to improve your health and well being! …
Any company would be very happy to land a well-known celebrity to endorse their product, as well it should. It is a proven fact that when someone recognizable tells the people about your goods or services, sales increase. That’s effective advertising; the better known the personality, the more credibility it lends to your company and the more people trust what you’re selling.
Some companies however, use celebrities merely to sell you a bill-of-goods. I have seen many times, and I’m certain you have too, actors that hawk a product that you know they don’t really use.
There used to be a term back in the day, brand loyalty, where celebrities didn’t …