Coca-Cola and Simply Tropical fruit juice have been hit with a class action lawsuit after the “simply natural” drink was found to contain levels of PFAS – “Forever Chemicals” – that exceed ‘safe’ limits hundreds of times over.

Incidentally, even mentioning ‘safe limits’ of PFAS – the collective name for around 12,000 chemicals linked to a number of serious health issues – is a contradiction of terms, after the EPA announced last year that no amount of PFAS is safe.

Forever Chemicals Under the Microscope

Back to Coca-Cola. Part of the legal case is the marketing emphasis on how pure the product is, leading customers to believe that they are drinking a safe, healthy product. What isn’t …